The Perceived Image of Nudity in Digital Advertisements

The perception of nudity in ads is a very wide and critical topic it has been commonly used advertising campaigns different countries. Many factors influence the customers advertisements such as gender, education level, culture race. purpose this study to determine how taboo related sex perceived effects brand itself. Data was collected via an online questionnaire distributed Lebanese women age groups, educational levels, religions, affiliations occupations. results showed that level affects consumers’ attention interpretation digital advertisements. Furthermore, concluded presence effect over purchasing intention.